ID-Protection Ads Bite Pitchman

This first story is funny, because it is one of those where you say "no kidding" or "How did it take so long to happen". It is about the Lifelock guy and his ads advertising his social security number, and saying how safe his company can make you. Right away I figured some smart hacker would use his number and access services, credit, etc., and while what happened was not too bad, it still shows that his company cannot protect you from "real" criminals.

It reads:
Todd Davis has dared criminals for two years to try stealing his identity: Ads for his fraud-prevention company, LifeLock, even offer his Social Security number next to his smiling mug.

Now, Lifelock customers in Maryland, New Jersey and West Virginia are suing Davis, claiming his service didn't work as promised and he knew it wouldn't, because the service had failed even him.

Attorney David Paris said he found records of other people applying for or receiving driver's licenses at least 20 times using Davis' Social Security number, though some of the applications may have been rejected because data in them didn't match what the Social Security Administration had on file.

Davis acknowledged in an interview with The Associated Press that his stunt has led to at least 87 instances in which people have tried to steal his identity, and one succeeded: a guy in Texas who duped an online payday loan operation last year into giving him $500 using Davis' Social Security number.

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